Active Adults Survey
What is the Active Adults Survey?
The results of the survey
are used by partner organisations including the Welsh Government,
local authorities and national governing bodies of sport to inform
their strategic planning and operations.
Sport Wales is currently running a consultation on options for
the next Active Adults Survey, scheduled to take place in 2014.
Active Adults Survey 2012
The Active Adults Survey 2012 was commissioned by Sport
Wales and was carried out by the independent research organisation
Ipsos MORI. Results from the survey will be released later in
The survey covered many topics relating to sport,
- participation in a range of sports and physical
- sports club membership and participation;
- volunteering in sport;
- participation in competitive sport;
- usage of leisure and fitness centres;
- barriers and motivation for participation in
A range of demographic information was also collected for
analysis, including gender, social class, age, disability and
household structure. Further information on how the 2012 Survey was
conducted can be found here.
From 1987 to 1998, the Survey was part of Beaufort
Research's Wales Omnibus Survey, and was conducted in four waves of
1000 adults each, in each quarter.
From 1998 to 2005, the Survey was expanded to allow
reporting of results at local authority level, using a stratified
quota sample. From 2008-09 onwards, a random probability sample
stratified by local authority has been used.
Households are selected at random to participate in the
research using the Postcode Address File complied by the Royal
Mail. The selection is clustered by Output Area (selected at
random) to minimise costs while ensuring the survey is robust. On
contact with a selected household, one adult is selected at random
using the Next Birthday Rule.
For all surveys, fieldwork took place over a 12-month
period, to avoid any seasonal effects on the results.
Key findings from the 2008-09 Survey
- Data tables can be found in the Statistics section of this website.